Email Campaigns
Reach the right inboxes
without risking yours.
Validate your audience, protect sender health and run personalised outreach with controlled sending, reply-aware follow-ups and your approval before launch.
- Validate
- Connect
- Warm up
- Build
- Approve
- Health 100
- Send
- Reply-aware
- Results
Before you send
Know which addresses
are worth sending to.
Helmara validates your audience before outreach begins, helping identify addresses that should not be treated as normal deliverable recipients.
CSV upload · Lead list · Single address
Not just a one-time check
Keep bad addresses
out of future sends.
Validation doesn’t end with the first upload. Helmara keeps a persistent suppression list and can re-check validated audiences over time so known problem addresses stay out of future sends.
- Validated list
- 30-day recheck
- Suppression protection
- Safer campaign audience
Sender setup
Connect the mailbox
your campaign will use.
Helmara connects to the mailbox and checks whether the sender is actually ready for outreach - across Gmail / Google Workspace, Outlook / Microsoft 365, SMTP and IMAP for reply detection.
Sender setup
- SPF✓
- DKIM✓
- DMARC✓
- Tracking✓
- Mailbox connected✓
Build sender health
Warm up before
you turn up the volume.
Don’t just send more. Build readiness first. Helmara warms the mailbox gradually - with health scoring, alerts on drops and an automatic pause when health falls below your threshold.
Sender health
86/ 100
Warming up
- 10Day 1
- 32Day 10
- 71Day 20
- 100Day 30
You can keep building the campaign while the sender warms. Sending unlocks at 100/100.
A built-in safety check
Not ready?
Helmara won’t launch it.
A campaign can be prepared and approved while a mailbox is warming. Sending only begins once sender health reaches the required 100/100 launch state.
Campaign builder
Turn outreach into
a thoughtful sequence.
Build multi-step sequences with delays, conditional branches, personalisation and recipient-specific previews - before anything leaves your business.
-
Step 1
Introduction
Hey {{first_name}} - quick note from {{company}}.
- Wait 2 days
-
Step 2
Follow-up
If opened / clicked → continue. If replied → pause.
- Wait 3 days
-
Step 3
Next action
Keep the conversation moving without over-sending.
One campaign. Personal messages.
Make every send
feel less like a blast.
Use recipient data to personalise the sequence, vary messaging and preview how an email will look for an individual contact before anything is sent.
- {{first_name}}
- {{company}}
- {{custom_field}}
- {Hi|Hello|Hey}
- A/B subjects
- Recipient preview
You approve the campaign
Review the outreach
before it leaves your business.
Campaigns enter pending approval and the preview can arrive on WhatsApp. Approval and sender health are separate gates - both matter before launch.
Campaign ready for review
Audience · 2,480 recipients
Sequence · 3 emails
Sender · hello@business.com
Approved ✓
Health check next - launch waits for 100/100.
Send with control
Reach people at a pace
your sender can handle.
Helmara controls send volume by mailbox and respects recipient business hours instead of releasing an entire audience at once.
- Mailbox AControlled sends
- Mailbox BControlled sends
- Mailbox CControlled sends
Default throttling · 40/hour · timezone-aware business hours
Know when to stop
When someone replies,
the sequence gets out of the way.
Follow-ups are useful until a conversation begins. Helmara detects replies and pauses the remaining automated steps for that recipient so outreach doesn’t keep talking over a real response.
- Email 1Sent ✓
- Email 2Sent ✓
- Reply received
- Remaining follow-upPaused
The send loop protects itself
Handle the signals
that tell you to stop.
Helmara includes unsubscribe and suppression controls in the sending workflow - hard bounces, complaints and unsubscribed recipients stay out of future sends.
- Hard vs soft bounce classification
- Hard bounces → suppression
- Complaint tracking
- One-click unsubscribe
- Unsubscribe → suppression
Campaign results
See more than
how many emails went out.
Campaign and deliverability scorecards update in the client portal, with weekly summaries available over WhatsApp.
Campaign scorecard
- Sent·
- Delivered·
- Open rateTracked
- Click rateTracked
- Reply rateTracked
- Bounce rateTracked
Deliverability
- Inbox placementPer mailbox
- Spam rateTracked
- Recipient engagementComposite score
Connected audiences
Your leads can become
your next email audience.
If you’re also using Helmara Lead Generation, a lead list can flow directly into Email Campaigns - and still enters the same validation and sender-safety workflow.
Content Generation can also supply subjects and written material for sequences - explore Content.
FAQ
Email Campaigns, answered.
Straight answers from how the Email specialist actually works.
Yes. Helmara checks addresses using multiple validation signals including domain, mailbox, syntax, disposable, role-based and catch-all checks before they are used for outreach.
Yes. A Lead Generation list can be selected as the audience for an Email Campaign and then goes through the Email module’s validation workflow.
The documented setup supports Gmail / Google Workspace, Outlook / Microsoft 365 and SMTP/IMAP mailbox connections.
Helmara tracks mailbox health as part of the warm-up and sending workflow. Campaign sending is hard-gated until the mailbox reaches the required 100/100 launch state.
Yes. Campaigns enter an approval workflow and the preview can be delivered to WhatsApp for approval before launch.
Helmara detects the reply and pauses the remaining automated sequence for that recipient.
Yes. Campaigns can contain multiple steps with configurable delays and conditional behavior.