9:16 · 15–60s
Video
Short-form video in 9:16, 1:1 or 16:9.
Content Generation
Turn an idea into
content ready to go live.
Give Helmara a brief, voice note, website or reference. It turns your input into branded video, images, carousels and copy - ready for you to review, approve and publish.
- Input
- Brand kit
- Generate
- 3 variants
- Review
- Approve
- Publish
- Track
- Boost
Start with what you have
An idea is enough
to get started.
Helmara can begin with the way you naturally communicate an idea - from a written brief to a voice note, a website or an existing visual reference.
Write a brief
Voice note
Website URL
Reference image
Character brief
Creative brief
Launch post for our new oat-milk latte - warm, inviting, ready for Instagram.
Persona · café regular
Tone · warm
Goal · awareness
All of these feed one Content creation flow.
Built around your brand
Your brand doesn’t get
left behind in the prompt.
Helmara keeps your brand kit available across content generation, applying your logo, colours, fonts and tone of voice to the creative process.
Content Generation
One idea. More ways to use it.
Create for the format
your audience will actually see.
9:16 · 15–60s
Image
Single-image creative ready for feed or ads.
Carousel
Multi-image stories that keep people scrolling.
Caption New blend. Same morning ritual.
Headline Meet the autumn range
Subject Your next favourite latte is here
Copy
Captions, ad headlines, descriptions, blog posts and email subjects.
Options, not one-shot outputs
Pick the version
that feels right.
Each generation produces three variants by default, giving you options to compare before deciding what moves forward.
Use this version
Refine it your way
Don’t like it?
Tell Helmara what to change.
Request changes with clear feedback and Helmara uses that direction when creating the next version. Prior versions stay available so you can compare and revisit.
Draft V1
“Make it shorter and use our blue.”
Draft V2
Compare versions in the client portal
You have the final say
Nothing goes live
before you’re ready.
When a draft is ready, Helmara brings it to you for review. Approve it, reject it or request changes before it moves forward - on WhatsApp, by email preview, or in the client portal.
Helmara AI
online
Your content is ready for review
Approve
Reject
Request changes
Approved
From approved to published
Publish now.
Schedule for later.
Or take it with you.
Once approved, content can be downloaded or scheduled for the channels connected to your workflow. One approval can publish to multiple connected platforms in parallel.
Approved content
Download
Take the asset with you
Schedule
Thu 12 Sep 09:00 · timezone-aware
Publish to
- X
Instagram · feed, story, reel
See what’s coming
Your content,
mapped out.
Scheduled content comes together in a monthly calendar so you can see what is planned across your connected channels.
September 2026
Monthly view
1
2
3
IG
IG
4
5
6
7
LI
LI
8
9
10
FB
FB
11
12
X
X
13
14
The work doesn’t end at publish
See how your content
performs.
After publishing, Helmara brings the live link back to you - over WhatsApp and email - and tracks the engagement signals available from the connected platform.
Published
instagram.com/p/······
- ImpressionsTracked
- ReachTracked
- LikesTracked
- CommentsTracked
- SharesTracked
Connected to more than content
When content works,
turn it into a campaign.
Your content doesn’t have to stop at organic publishing. When an asset is ready for more reach, Helmara can carry it into Paid Ads and use it as the starting point for a campaign. Paid Ads keeps its own approval and budget-control workflow.
Built into the workflow
Quietly handling the details
that keep content on-brand.
- Brand-aware
- Language-aware
- Safety checked
- Versioned
FAQ
Content Generation, answered.
Straight answers from how the Content specialist actually works.
You can start with a written brief, structured character brief, uploaded audio, WhatsApp voice note, website URL or reference image.
The Content specialist supports short-form video, images, carousels and written content such as captions, ad copy, blog posts and email subjects.
Yes. Drafts go through an approval workflow where you can approve, reject or request changes before publishing.
The Content specialist uses a persistent brand kit containing your logo, colours, fonts and tone of voice as part of the generation workflow.
The launch scope supports publishing to Facebook, Instagram, LinkedIn and X, as well as direct download and scheduled publishing.
Yes. You can provide feedback on a draft and Helmara uses that direction to generate the next version while keeping prior versions available for comparison.